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Drawing on Experience: Mexican-Origin Workers’ Evaluation of Farm Safety Illustrations
Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan www.asabe.orgCitation: . Journal of Agricultural Safety and Health 1(2):117-133. (doi: 10.13031/2013.19459) @1995
Authors: J. I. Grieshop, M. C. Stiles, I.V. Domingo
Keywords: Safety farmworkers, Illustrations, Education, Hazard communication, Cross culture
Meanings of pictures are not universally understood. To assess the effectiveness of
16 illustrations currently used in printed farm safety materials, 39 farmworkers
originally from Mexico were interviewed to measure their ability to interpret the
illustrations. Two culturally diverse groups emerged: Group 1 composed of 18 from
Mexican states other than Oaxaca and Group 2 composed of 21 Mixtec workers from
Oaxaca, Mexico. Three dimensions (Understandability, Acceptability, and Preference)
were examined. Frequency of use of mass media and exposure to farm safety trainings
were found to significantly influence respondents’ level of understanding. Group 1
demonstrated significantly greater ability in interpreting the meanings of all
illustrations. Group 2 interpreted conceptual meaning with less than 50% accuracy.