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Research on the Demand of Alfalfa Harvest Machine in China’s Northern and North-west Regions

Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan www.asabe.org

Citation:  Paper number  131619264,  2013 Kansas City, Missouri, July 21 - July 24, 2013. (doi: http://dx.doi.org/10.13031/aim.20131619264) @2013
Authors:   Zeqi Gong, Donghui Lu, Decheng Wang, Zhiqin Wang, Guanghui Wang
Keywords:   alfalfa harvest machine consumer demand factor analysisSPSS

Abstract. The harvest machinery is the foundation of mechanized production for alfalfa, the study on the demand of alfalfa harvest machinery can improve the comprehension level of the harvest machinery market situation and the development tendency in China’s northern and north-west regions, and it can lead the scientific research institution or company to develop and improve the harvest machinery. The questionnaire was designed to analyze the consumer behavior in the process of selecting or purchasing the alfalfa harvest machine. Through questionnaire investigation and factor analysis, this paper reduced the influencing factor indexes to accessible factor by using SPSS and built a multivariate linear equation model. Based on the qualitative analysis and quantitative analysis, the advice on the development of alfalfa harvest machine was proposed.

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