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Educational efforts promoting irrigation best management practices are designed to increase adoption of these practices and increase public understanding of the importance of irrigation. They increase visibility and impact of the Ogallala Aquifer Program and promote affiliated research and extension programs to agricultural producers, consultants and water resources managers. Building upon existing programs and collaborations, successful programs are being expanded to accommodate additional audiences and applications. Improved quality, effectiveness and efficiency of educational programs are made possible through improved communication and complementary expertise of the collaborators. A variety of methods and media (electronic and print; modular educational packages; mass media; and traditional Extension field days and workshops) are being used to reach an expanding and diverse audience. Evaluation surveys and levels of participation in education events indicate that audience response has been very positive.