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ITC AQUA CHOUPAL MODEL: An ICT based traceability mechanism for solving Indian shrimp export-oriented problems

Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan

Citation:  Computers in Agriculture and Natural Resources, 4th World Congress Conference, Proceedings of the 24-26 July 2006 (Orlando, Florida USA) Publication Date 24 July 2006  701P0606.(doi:10.13031/2013.21926)
Authors:   Dileep Kumar Guntuku, Aruna Sai Kuna, Diwakar Boyanapalle, Balaji Venkataraman
Keywords:   ITC, Aqua Choupal, traceability, shrimp, export problems, ICT

The details about the Aqua choupal Model of the Indian Tobacco Company (ITC) are presented in this paper. The case study explains how ITC is using information and communication technologies (ICTs) to identify solutions to export oriented problems of the Indian shrimps, by keeping track of the entire supply chain including quality and origins of the shrimps.

The project, which is being developed, is made up of three components: (1) Aqua care center provides solutions to the problems of shrimp farmers related to testing the seed quality. (2) Sixty Aqua choupals are deployed around the coastal belt. These choupals provide market prices of shrimps and other useful information on aquaculture to the farmers. (3) Traceability mechanism in processing units intends to solve the export-oriented problems.

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