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ITC AQUA CHOUPAL MODEL: An ICT based traceability mechanism for solving Indian shrimp export-oriented problems
Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan www.asabe.orgCitation: Computers in Agriculture and Natural Resources, 4th World Congress Conference, Proceedings of the 24-26 July 2006 (Orlando, Florida USA) Publication Date 24 July 2006 701P0606.(doi:10.13031/2013.21926)
Authors: Dileep Kumar Guntuku, Aruna Sai Kuna, Diwakar Boyanapalle, Balaji Venkataraman
Keywords: ITC, Aqua Choupal, traceability, shrimp, export problems, ICT
The details about the Aqua choupal Model of the Indian Tobacco Company (ITC) are
presented in this paper. The case study explains how ITC is using information and communication
technologies (ICTs) to identify solutions to export oriented problems of the Indian shrimps, by keeping track
of the entire supply chain including quality and origins of the shrimps.