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Traditional Vs Online Attitudes Towards Grocery Shopping In Cyprus

Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan

Citation:  Computers in Agriculture and Natural Resources, 4th World Congress Conference, Proceedings of the 24-26 July 2006 (Orlando, Florida USA) Publication Date 24 July 2006  701P0606.(doi:10.13031/2013.21848)
Authors:   George Adamides,Giannakopoulou Marianthi, Savvas Savvides
Keywords:   Online grocery shopping, consumer behavior

This paper focuses on a specific aspect of shopping; grocery shopping. Grocery shopping is an essential and routine type of consumer behavior, which over the last few decades has undergone major changes due to the rapid evolution of technology. E-grocery is the new form of grocery shopping, which allows consumers to order products via the Internet from the convenience of their house. The evolution of online and in-store grocery shopping is largely determined by the motives and the behavior of consumers. The aim of this paper is to investigate and explain Cypriot consumers perceptions and responses towards online grocery shopping. A survey that utilised a self-administered questionnaire for collecting data from respondents, was conducted at the capital of Cyprus; Nicosia. Cypriot consumers are not ready yet to accept e-grocery shopping as an alternative to traditional grocery shopping. Based on the findings of this survey, the good quality of the products offered and a money back guarantee can be decided upon by the egrocers as it seems to be the better risk relievers. In addition, the competitive prices of the products, safe dealings through the Internet and loyalty to well known products may consist highly effective incentives to increase the number of online shoppers.

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