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Dissemination of Agricultural Technologies through Interactive Multimedia Compact Disc (IMCD): An Innovative Approach

Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan

Citation:  Computers in Agriculture and Natural Resources, 4th World Congress Conference, Proceedings of the 24-26 July 2006 (Orlando, Florida USA) Publication Date 24 July 2006  701P0606.(doi:10.13031/2013.21839)
Authors:   Anandaraja, N, T. Rathakrishnan and H.Philip
Keywords:   Interactive Multimedia, Knowledge Gain, Farm Technology Transfer, Farmers Perception, Model

Farming community in India is normally endowed with fragmented land holdings, containing marginal and small sectors to the maximum, the affordability, accessibility and possibility to travel a long distance and to hunt the information is seldom possible. As the traditional agriculture is transforming into hi-tech agriculture, the need for updated information is also essential for agricultural production and productivity, eventually giving a lucrative yield and income to the farming community. Improved communication and information access are directly related to social and economic development. Considering its prime importance, newness and demand from the farmers, the Farmer Friendly IMCD on Integrated Pest Management Practices of Coconut Eriophyid Mite was developed with the combination of audio, video, visuals, etc., The study was conducted in Coimbatore district of Tamil Nadu (India) with the sample size of 99 farmers. Effectiveness of IMCD was assessed through three treatments, namely IMCD as a self-learning tool, IMCD through LCD projection as a group learning tool (with interaction) and IMCD through LCD projection as a group learning tool (without interaction). The result indicated that self-learning module resulted in maximum mean knowledge gain followed by others. Further the study result indicated that farmers had positive opinion regarding the utility of IMCD as a tool to solve farmers problem. Our New Agricultural Policy emphasizes commercialization, value-addition and export of agricultural commodities, besides globalization. In order to achieve this, combination of traditional extension approach, modern information technology blend with integrated approach is required.

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