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Safe Farm: The Impact of an Iowa Public Information Campaign
Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan www.asabe.orgCitation: Journal of Agricultural Safety and Health. Journal of Agricultural Safety and Health 3(2):109 . (doi: 10.13031/2013.17752) @1997
Authors: L. A. Rodriguez, C. V. Schwab, J.W. Peterson, L. J. Miller
Keywords: Extension program, Agricultural workers, Safety, Injury prevention
The 1992 public information campaign, Safe Farm, made farm safety messages
available to a diverse and independent target audience of 104,000 full-time and parttime
Iowa farm operators and their families. The print portion of the campaign reached
5.03 million Iowa newspaper subscribers. A series of public service announcements
received at least 180 h of air time on more than 100 Iowa radio stations and nearly
80,000 farm safety publications were distributed by Iowa State University (ISU)
Extension during the campaign.