ASABE Technical Library - Abstract
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Chapter 5. Human Behavior Theories, Models, and Applications
Published by the American Society of Agricultural and Biological Engineers, St. Joseph, Michigan www.asabe.org
Citation: Murphy, D.J. 2003. Human Behavior Theories, Models, and Applications. Chapter 5 in Looking Beneath the Surface of Agricultural Safety and Health, 45-66. St Joseph, Mich.: ASAE. .(doi:10.13031/2013.12256)This chapter explores behavioral theories and models, and their application to agricultural safety and health education. It should be axiomatic that agricultural safety and health professionals must embrace educational approaches in their efforts to reduce agricultural work hazards and risks. The autonomy of farming, cultural beliefs and practices, and ongoing positive reinforcement of risky behaviors points to a heavy reliance upon this approach as a practical reality. Historically, agriculture has relied upon general educational approaches to reduce work hazards, risk and injury. Conceptually, the generic educational approach can be expressed as the "K-A-P" approach, where it is presumed that if people are supplied with sufficient safety and health